Episodes
Wednesday Jun 22, 2016
Season 2 Episode 5 - Command Control Power - Find your Niche
Wednesday Jun 22, 2016
Wednesday Jun 22, 2016
Be an expert and find your niche
Happy Thursday everyone. Today on the Appitalize On Your Idea podcast I have Jerry Zigmont and Sam Valencia, who are both Apple Consultants and 2 of the three members of the Command Control Power podcast. The CCP team was at ACEs Conference this year to both do a presentation on Managed services and also taped a live episode of their wildly famous podcast.
Today we discuss why they started the podcast. In their mind there wasn't a niche filled for Apple consultants. They bring on other experts to not only share their experience but the hosts themselves even learn new things from their customers. Much like how ACEs allows me to bring experts in, the goal of the conference was really to learn how to run my own consulting business. We also discuss monetization. Many people believe that if they start a podcast, like CCP and the Appitalize On Your Idea podcast, that the money starts rolling in.
Joe, Sam and Jerry actually figure out who would be a good fit for their show and target those sponsors specifically. They also, as they say in the interview, never allow a sponsor who they haven't used the product from in some way first. The team is supposed to be the expert, and hence they need to provide the most correct and truthful answers to the Apple community.
Ok enough reading - start listening to the episode!
If you like the content in this episode please do leave a review in iTunes.
Links Mentioned During the Show:
Tuesday Jun 14, 2016
Season 2 Episode 4 - Amy McKnight - Empower your Customers
Tuesday Jun 14, 2016
Tuesday Jun 14, 2016
Empower your Customers
Hey Hey everyone! It's time for another great episode of the Appitalize On Your Idea podcast. Today we have Mac Spa owner Amy McKnight on. Amy was an attendee of the 2015 ACEs Conference who then turned into a speaker for the 2016 conference. Amy has a great angle on empowering customers. Many of us would believe that teaching a customer how to do something would eliminate the need for us, but not with Amy. She believes (and rightfully so) that if you empower your customer the return is 100 fold. Not only will that customer keep coming back, but they will more than likely spread the word about you and bring you new customers.
So many of us believe that we need to sell hard to get the sale done. "Get the product into the customers hands", as it were. But honestly that's the wrong philosophy.
Listen to Amy discuss passive income for her active job, and also about empowering your customers.
If you like the content in this episode please do leave a review in iTunes.
Links Mentioned During the Show:
Monday Jun 06, 2016
Season 2 Episode 3 - Randy Krum
Monday Jun 06, 2016
Monday Jun 06, 2016
Visualize the Spoon
Happy Tuesday everyone, and welcome to another episode of Appitalize On Your Idea: The Podcast. Today we have Randy Krum, author of Cool Infographics and owner of InfoNewt, a company dedicated to data visualization and infographics.
Randy and I discuss the reason for using infographics. So many times an infographic is incorrectly listed, as many just thing if it has pictures it's an infographic. On Randy's blog Cool Infographics, he posts about different types of graphics that are the right kind.
So why use an infographic to tell your story? You know the phrase "A picture tells a 1000 words"? Imagine telling 1,000,000,000 words with just some simple graphics. Now there is a caveat (when isn't there one?). The story must be 1 cohesive story articulating 1 particular set of data.
But don't just take my word for it. Listen to todays interview with Randy Krum.
If you like the content in this episode please do leave a review in iTunes.
Links Mentioned During the Show:
Cool Infographics - Randy's Book
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