Episode 7 - David Murray - Value Marketing via Social Media

Create a value helping position, not a marketing position.


March is upon us! Todays episode is a great one for people who need marketing help. David Murray, social media directory at Blue Cross Blue Shield joins us to discuss how to use Social Media to communicate with your audience. David talks about how to get started by listening to your customers. Listen to what issues they are having, and then answer them. It's not always about a sales pitch.

"You need to create a value position." Social Media should be used a communication channel, not always a "marketing" channel. Communicating with your customers by listening and participating. Hitting people over the head with the "use my product" concept doesn't work. You need to show your potential customers the value of your product or even better let them get to know you. Letting your customers know you changes their feelings towards your company, and sometimes customers feel a strong bond to your company since now they know about you as a person.

He continues to dive deep into these topics.

Listen to the whole interview below the jump.


Links Mentioned During the Show:
Building Your Content Bubble
Dave Murr on Twitter

For more information check out Appitalize On Your Idea.