Season 2 Episode 2 - Peter Shankman

Know Thyself

Happy Tuesday everyone, and welcome to another episode of Appitalize On Your Idea: The Podcast. Today we have Peter Shankman, most famously known for the founder of HARO (Help a Reporter Out), and now a public speaker.  Peter has a great grasp on customer service, and even has written the book on it - Zombie Loyalists. Peter's golden rule is to "hire for people". Hire people who can deal with people first and then teach them the technical aspects of their job.

Peter has a new podcast out Faster Than Normal, where he discusses how he deals with ADHD in business.  What's great about this is Peter being a public figure is bringing ADHD to the foreground, and helps entrepreneurs deal with their mental issues.

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Links Mentioned During the Show:

Peter's home page

Faster Than Normal

Zombie Loyalists book

Shankminds

The Mortons Story